$9 Japanese Eyebrow Gel Is Going Viral on Instagram

Finding a brow gel that doesn’t flake or smudge — and in the right shade — can be hard. It can be just as difficult as, say, searching for a liquid lipstick that doesn’t feather or fade halfway through the day. For this reason, when I catch wind of a formula that’s truly changing the game, I pay attention, especially when I see recommendations from so many people . In fact, Canmake’s Lasting Multi Brow Coat is the latest to pop up on our radar, thanks to the popular discussion platform — and it sounds almost too good to be true.

People started waxing poetic about the Japanese brow gel earlier this week on Instagram, so i purchased it to see what all the tea was about I’m calling it “Mother of Holy Grails.” This amazing gel, I’ve never found a product that works so well for my barely there arches.

I’ve tried pomades, brow pencils, powders, you name it, and EVERYTHING fades, gets super patchy or rubs away super easily. I brush this princess shit on and MY EYEBROWS STAY. THE WHOLE. FREAKIN. DAY. Even through cuddle sessions!!!!!! I am AMAZEDDDDDDDD, so I have to share my new favorite find.

My rave review has since garnered hundreds of upvotes, as well as comments from folks who want to know more. Others weighed in with their experiences using the product. Basically, eyebrows or not, it gives a transparent coat to any product you’re wearing underneath and stops it from rubbing off or transferring. It’s a thin, watery liquid, and it also holds your brow hairs in place once dry.

Interestingly, I can pointed out that it actually looks a bit like nail polish and I’m not kidding. The product comes housed in an adorable Barbie-pink bottle and has a paintbrush applicator rather than the traditional spooly wands you see on most brow gels. You might think that the paintbrush would cause you to put too much product on at once, but I’m telling you that’s not the case. Even better: once the gel dries, it feels like you have nothing on.

It’s also pretty affordable. It goes for just $9 on Amazon, much less than many other competitors on the market. So, if you’ve struggled to find a brow gel that works, don’t sleep on this ByJenniferlynn-approved recommendation.